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25 Black Women in Beauty 


Black women are beautiful.  We are courageous.  We are smart.  Ambitious. Creative. We are caregivers.  Warriors. Fearless in our pursuit of happiness and equity.

25 Black Women in Beauty was founded because all that we are and all that we bring was far too often diminished and marginalized.  We want to be seen.  We want equity.  We want what all men and women want, our fair share of the pie.

Established on June 19, 2019 (Juneteenth) by Beauty industry executives Cara Sabin (left) and Ella T. Gorgla (right), the mission of 25BWB is to celebrate, elevate and inspire Black Women in Beauty through intentional networking, relevant insight and more.  We are building a platform - a movement.


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